Created in 2008, LUELA is a label that embraces all things feminine and elegant...

Drawing inspiration from vintage laces and embroideries, making use of luxurious natural fabrics such as silks and cotton voiles, each collection is classically feminine with a twist of youth and sassiness.

LUELA designs capture the perfect mix of style for the modern-day girl who is inspired by elegance from the past.

Fast gaining a following for their signature feminine pieces, the label is stocked in leading boutiques across Australia.


LUELA is making a name for itself as one of Australia's rising stars, debuting at Rosemount Australian Fashion Week 2011 in the Ready To Wear Group Collection Show.

LUELA featured at the 2010 G'Day USA Designer Showcase Event held in New York, upon securing a place in the final 10 fashion labels chosen to promote emerging Australian talent to the US market.

In 2010 LUELA was named a finalist in the Chambord Shine Design Awards, and were nominated for Best Women's Designer in the 2Threads Fashion Awards.

Last year alone LUELA's collections were presented at the LÓreal Melbourne Fashion Festival Festival and the Fashion Palette Runway Show held in Sydney.